I.Y.A.N.G.A promotes the ancient art of Yorùbá Gèlè artisans and culture.
Who We Are
I.Y.A.N.G.A – International Yorùbá And Nigerian Gèlè Artisans is a cultural and fashion platform dedicated to elevating the timeless art of the gèlè—the iconic Yorùbá headwrap—into the global fashion and cultural conversation.
We bring together artisans, brides, fashion designers, and cultural enthusiasts to preserve Yorùbá heritage, celebrate African beauty, and create international opportunities for gele stylists and makers.
🎯 Our Mission & Vision
Mission
To preserve, promote, and elevate the art of Yorùbá and Nigerian gèlè globally by empowering artisans, inspiring cultural pride, and connecting tradition with contemporary fashion.
Vision
To make gèlè recognized worldwide as not only a cultural accessory but also a global fashion statement — a crown of African beauty and heritage.
📜 The Story of Gèlè
Gèlè (pronounced “gay-lay”) is more than headwear—it is history, culture, and artistry woven together. Rooted in Yoruba women’s fashion, gele has always symbolized elegance, identity, and social status.
The origins of gèlè are ancient, though difficult to date. Archival photographs from over a century ago show gele in Yoruba communities, but it is clear the tradition predates even these records. By the mid-20th century, gele evolved into bold, sculptural designs, reflecting Nigeria’s growing independence and cultural pride.
Present: From Nollywood to global stages, gele has continued to evolve. In 2016, Lupita Nyong’o wore a gele at the Queen of Katwe premiere, and Beyoncé’s Black Is King featured gele as a crown of African pride. give the years titles
Gèlè grew larger, more glamorous, and became a status symbol at weddings and parties.
As Lagos emerged as a cultural and political hub, gele fashion spread rapidly, embraced by Igbo, Niger Delta, and other Nigerian women.
Gèlè became an essential part of women’s attire alongside ìró, bùbá, and ìpèlé. It was incomplete without the gele.
At I.Y.A.N.G.A, we:
Showcase the beauty of gele through events, exhibitions, and fashion shows.
Train and promote new generations of artisans.
Create opportunities for artisans to gain global visibility.
Preserve Yoruba culture while embracing contemporary fashion trends.
